The man behind The Body Coach

In the early days The Body Coach was just me. Dragging a trailer of dumbbells, I'd race around Richmond trying to get people to join me for my early morning bootcamps in the park. Often no one came.

But I wouldn't give up, and eventually I joined Instagram and started posting #Leanin15 recipes; quick and easy home-cooked meals in 15 seconds. Slowly my following started to grow and I was able to share my message around food and fitness with more people.

I released my first online training plan and clients were getting incredible results, which helped to drive it's popularity. Over the years we made several updates to the 90 Day Plan and, to date, over 600,000 people have transformed their lives on the plan.

Throughout it all, my mission has never changed and in 2020 I launched PE With Joe - a daily live workout on my YouTube channel - to help kids and families keep moving and feel happier during the pandemic. In total, we had over 80 million views and raised over half a million pounds for the NHS.

My mission has always been to help get people everywhere feeling fitter, healthier and happier - no matter where you are on your fitness journey.

And now I'm putting the tools in the palm of your hand. By downloading The Body Coach app you'll have everything you need to get fit, make great food choices and feel amazing - everyday.